The Grindhouse effect
April 8, 2008 by Nick
A year has come and gone since the Tarantino-Rodriguez Grindhouse film was released. Expectations were high for it pre-release, posters were awesome, the fake trailers by well-known directors, and the love for the experiment was great (currently occupying #218 on IMDb’s Top Movies), but apparently mostly on the net. Don’t know what the final gross was, after the disappointing US reception and being divided when released internationally, but I doubt it covered even the official $53 million budget. Which is a shame, because at least I would have liked seeing the films (since I’m abroad) as they were supposed to be seen on a big screen. Death Proof by itself was a very good film, though. Planet Terror, all right, maybe not so much (Josh Brolin’s turn as mad doctor excepted).
The wild (and hubris-filled) experiment seemed doomed to become a wildly expensive special edition box. Yet like many experimental horror films, there appears to be a trickle-down effect going on. Barely noticeable, and perhaps I’m just imagining it, but the signs are there.

The above remind you of anything? No? Take a look at the left side of the Grindhouse poster. Coincidence? I mean, it might be. Could be a whole history of people with guns for limbs, going back all the way to Mega Man. Besides, there’s more to the film than that. It has all the things a film needs to be good: ninjas, tempura, sushi, chainsaws, a flying guillotine and a drill bra. That’s what the the trailer claims, anyway (very NSFW, by the way). The film seems to be done in the Grindhouse spirit, but on the other hand films like this were made long before Planet Terror came along, and it doesn’t have any zombies or strippers in it.
Zombie Strippers quite obviously does, though, and believe it or not, it’s coming to a theater near you. Not a porn theatre. An actual movie theatre, April 18. And why wouldn’t it? With stars like Robert Englund and Jenna Janeson headlining it. It’s even got its trailer up on Apple. Now with this film you can’t not say it’s been influenced by the Grindhouse films. It’s such an obvious rip-o… homage of Planet Terror that Rodriguez should be given some form of writing credit (barring that, lap dances). What’s great about this film are the obvious meta-consequences of having actual strippers play strippers that in the film they’re making a cheap genre knock-off off which served as an homage to the kind of cheap genre knock-off they’re making the actresses playing the strippers weren’t really strippers but were trying to act as how actual strippers who were playing strippers I need to lie down.
Nonetheless, having this kind of esoteric effect on adult film is doubtfully what Tarantino and Rodriguez intended (still, they must be loving it). I’m guessing they longed for the days of double-features and having that old form of cinema given some acknowledgement. And that could still happen.
Later this year Steven Soderbergh will release two films based on the life of Ernesto ‘Che’ Guevara, Guerrilla and The Argentine, both films starring Benicio del Toro and both expected to be Academy awards calibre. Chronicling the early and later life of Guevara as a rebel in Cuba and Bolivia, respectively, supposedly they’ll be released only a short while apart. Having them set up as a double-feature seems like the natural way to go. Call it Guevara Grindhouse, put up some old political Cuban posters, invite people to come dressed in their best revolutionary gear (be it a Che t-shirt or functional military khakis) and have some propaganda films from the era playing in the break between the films.
Who knows where this will end.
And even if it is too late for Grindhouse the movie, when the inevitable offensively expensive Grindhouse dvd deluxe box is released, the Weinsteins can start lighting their cigars. On the commentary tracks they’ll say that the experiment was ahead of its time, that it was misunderstood, and look at the effect it has had. The cult film it has become.


I have to say…I really thought Death Proof was disjointed and not anywhere near the level Tarantino is capable of. It really reminded me of a different director trying to do Tarantino and not quite…getting it.
Planet Terror, on the other hand, I felt fit perfectly for what they were going for and I really had a great time with that movie…Brolin was awesome. It seemed as though Rodriguez was in the place he was with El Mariachi…no restraints and just going for it.
But that’s just me…
I did love Kurt Russell, though…if there’s anyone who doesn’t get the recognition he should have…one of the top American actors…his range may be limited, but he knows how to command the moment.
You can say Pulp Fiction inspired a breed of imitations still going to this day…so these guys obviously have effect on movies even today.
I see what you’re saying, but it seems to me that you’d be able to pick out examples of the Grindhouse Effect even if Grindhouse had not existed. Point being, this kind of thing has always been around - Tarantino and Rodriguez didn’t dream it up.
The novelty of Grindhouse, which of course was abandoned the second financial fortunes were in jeopardy, was the double feature experience. I really don’t think there was more to it than that. Once that concept was bastardized, they tried to save face by deluxing up “Death Proof”, but that never had anything to do with the original idea.
Maybe Zombie Strippers is following those coattails a bit. After all, however poorly Grindhouse did at the box office, it still made more money than Zombie Strippers could ever dream of. But the reality, it seems to me, is that Grindhouse wasn’t “experimental” so much as a kitschy attempt at novelty. And in terms of marketing, they were just playing on what came before, there was nothing new or pioneering about it, I don’t think.
No! My logic is undeniable.
Kidding, of course. The evidence is wobbly at best (and in case you missed it, very tongue in cheek). I started out just writing about Machine Girl from a “who makes up this shit?”-perspective, when I realized someone already had made that shit up. I remembered Wells report on the Guevara films, plus seeing the Grindhouse poster above reminded me that it had been just more than a year since its release and the whole thing just sort of grew from there.
Still, who knows if it’s a trend or not. You say that you “really don’t think there was more to” the novelty of Grindhouse than the double-feature, but perhaps there was more to it for others? There were youth-oriented fantasy films based on books made before Harry Potter, but there were certainly a lot more made after it came out. In the case of Grindhouse it might not prompt the studios to beg for those kinds of films, but it might inspire more to make them.
Your comment that I’d “be able to pick out examples of the Grindhouse Effect even if Grindhouse had not existed” is perhaps true of the Soderbergh films - unless they actually do get a Guevara Grindhouse thing going - but I’m not so sure about Machine Girl and I’m definitely sure about Zombie Strippers. No way would that last film exist without the Grindhouse films. “Following those coattails a bit” my ass. It’s grabbing the coat and running with it.
When it comes to trends it’s all pebbles sliding down a hill, right? Most don’t amount to much more than some small movement. I just saw some pebbles, that’s all. The main fun I’m having with this is seeing how or if it will prove itself to be some larger movement several years down the line.
I wasn’t aware that there had been a series of trailers for fake films made by well known directors before Grindhouse. Can you point me to some of them? That would be awesome.
I’m sorry, but when did the fake trailers in the middle of the movie become part of the marketing for the film?
You must have missed it then. Read here. Watch here (released before the film).
I’m amazed that Zombie Strippers will get a theatrical release. It will surely tank–this is the type of movie that guys like me watch in the privacy of their own home. I suppose drunken college boys may go see it at midnight showings, but I can’t see it making back the cost of the prints and advertising.
It certainly is a plum for Jenna Jameson, though. She is already the most financially successful adult film star of all time, and I can’t recall another one getting top billing in an honest-to-goodness theatrically released movie (Ginger Lynn and Traci Lords had some supporting roles).
You’re right. Oh well.
Releasing Zombie Strippers must be some kind of publicity stunt. Sort of like that Pirates (most expensive adult film of all time, right?) getting a gala premiere.
Does anyone know at how many screens Zombie Strippers is opening? I wouldn’t guess all that many. And it may only play late shows. It would be interesting to see who goes during the day on a Tuesday. The raincoat crowd, I would imagine.
Wow!
…Nick may have been onto something! (via Fleshbot, NSFW)
You know your film has had a cultural impact when they make a porno of it.
Also read that there will be some fake trailers attached to Tropic Thunder.