It’s going to be a long Fall.

Tracking numbers are just not ‘Happening’, Hulk a hit

Despite my prediction that FOX’s marketing machine would save the day: M. Night Shyamalan’s The Happening is DOA in terms of the latest tracking numbers:

According to Hollywood.com: M. Night’s killer plant movie is only at 54% Awareness and a 4% 1st choice. Compare that to Universal’s Hulk (opening that same day) at 91% Awareness, 35% Definite Interest and 9% 1st choice.

Hulk is on-track to open above 50 million and possibly higher depending on how successful Uni’s campaign is these next two weeks. The Happening is looking at something in the low/mid 20′s.

AGEBOC 1 June 6-8

Pick the number 1 movie for the weekend (Fri-Sun) June 6-8.

Guesses due Tuesday, June 3 at six PM blog time.

The current standings:

filmman – 17p
Brian – 7p
Nick – 4p
James – 4p
Joe Webb – 0p
Jackrabbit Slim – 0p
Jeanine – 0p