Very confident marketing! Maybe if you released more than three stills and, say, a trailer for one of your big summer tentpoles PRIOR to release that might help publicize things a little better.
Incidentally, I’ve heard through the grapevine that the film is shaping up to be surprisingly decent. It just seems like the studio might be trying to get a handle on the campaign, which is understandable (as it’s a bit of a tough sell).
Source: Total Recall Facebook Page
Impressive start for what’s sure to be a massive viral campaign for Ridley Scott’s Prometheus. That’s Guy Pierce in-character as CEO of the company that employed/terrorized Sigourney Weaver in the Alien films.
IGN has scored 4 exclusive images from the upcoming video game for James Cameron’s Avatar, thereby providing the first verified glimpse of how the film will look. All that color in 3d will no doubt be gorgeous, but already getting vibes of this being a very pretty package, but relatively little in the box. This will no doubt be a huge landmark in film, but depth isn’t Cameron’s forte, spectacle is. Looking at this, I’m thinking this is a landmark film more along the lines of Jurassic Park than Lawrence of Arabia.
Here’s a link to a video of Cameron talking about the videogame (and indirectly the film) in front of a large crowd at an amphitheatre during the E3 conference. Some mildly interesting things about the origins of the projects. What’s really cool to see is what a geek he is deep down.
(click the images to see them in a larger format, plus the other two)
In order to celebrate their 20th anniversary Empire Magazine have had, among many other things, a large canvas made consisting of 50 visual puns on their favorite films of the last twenty years. It’s good fun if you’re a huge film fan. There’s a lot of “facepalm!” answers to the visual cues. I’ve done one of these before (for M&M, I think it was).
25 right so far.
Click the image to see the whole thing.
Over at the forum for TheAuteurs.com, some of its members have been doing their own covers for Criterion discs. Some of them are truly inspiring and even better than the originals. I can not for the life of me understand how the marketing department at Warner Bros did not go with this image for the poster of Benjamin Button. I recommend checking out the entire thread here.
To see some even more original covers check out the NeoGAF forums GAF collection of fake videogame covers here. To see all their covers collected (warning, there’s a lot of them) click here. Some of my favorite GAF covers after the jump.
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Fox desperately attempts to recoup losses on Australia by misleadingly adding likable co-star for Hugh Jackman on in-store displays.
This teaser of Pedro Almodóvar’s Los Abrazos Rotos (The Broken Embraces) makes me think that it may end up being one of the year’s best films. Composed of short scenes of Penelope Cruz embracing a variety of men in a variety of ways, the brightly colored wardrobe make it look like it could take place in the sixties, but feels modern. The title hints that there is something missing in these embraces, and behind there is a wall consisting of a collage of torn photos. One of my favorite trailers in a while.
Almodovar’s Hable Con Ella is in my opinion one of the best films of this decade, and though I wasn’t as much a fan of Volver and La Mala Educación, this film looks like it might be a truly fully realized work. It’s been talked about as a possible Cannes contender, but it will be released in Spain on the 18 of March.
Following Warner Brother’s aggressive one-sheet campaign for The Dark Knight (during which new posters seemed to pop up daily) they’re now employing the same strategy for another eagerly-anticipated sequel: Ace Ventura Jr:
I’d assume the above will be littering multiplexes from coast to coast soon, although it’s still unclear whether AvJR is a theatrical or DTV release. Here’s hoping for neither.
Behold: The ugliest, most laughable poster for a studio film I’ve seen in years. Given that it’s part of one of the most inept marketing campaigns in recent memory, I probably shouldn’t surprised.
Note: I’m not including a preview of the image because I really think it deserves to be seen in it’s full glory.
The first teaser for next summer’s Terminator: Salvation has leaked online. The film is directed by McG and stars Christian Bale and relative unknown Sam Worthington (who oddly gets above-the-title credit in the trailer)
Much nicer, larger version HERE
Not sure what to think. What little I can make out seems to look okay, but the whole project just seems odd from conception-up.
The co-Director of Sin City + The visual style of that film and Sky Captain and the World of Tomorrow + Lionsgate + Dick Tracy style characters + Tight-looking budget + ScarJo’s eye for quality + Samuel L. Jackson =
UPDATE: All copies of the trailer have been removed from YouTube. You can still find a non-embedded version HERE.
No way, no how, not with a gun to my head.