Very confident marketing! Maybe if you released more than three stills and, say, a trailer for one of your big summer tentpoles PRIOR to release that might help publicize things a little better.
Incidentally, I’ve heard through the grapevine that the film is shaping up to be surprisingly decent. It just seems like the studio might be trying to get a handle on the campaign, which is understandable (as it’s a bit of a tough sell).
Source: Total Recall Facebook Page